As part of its new brand positioning campaign Philips revealed their new logo to all its employees and press worldwide with a spectacular 3D video mapping show projected on the massive façade of the headquarter building.

NuFormer produced and performed the projection mapping and commissioned Brutesque to strenghten the team.

The reveal in Amsterdam was streamed live and virtually attended by between 20.000 and 30.000 Philips employees worldwide. Some hours after the reveal show in Amsterdam NuFormer performed the same projection, although somewhat modified for the Brazilian market, in São Paulo, Brazil.